ACT for Kids
Year
2018
Changing Christmas,
one less present at a time.
One Less Present is a now ongoing Christmas initiative, which asks families to give up one gift to aid abused children.
We created a fully integrated campaign, finding opportunities in each medium to challenge the way our audience viewed Christmas giving.
Web
We drove traffic to an online platform that allowed users to input a product and give the value of that gift.
With this simple experience we generated more individual donations than any previous campaign for ACT for Kids.
DM
Social
4860
Less presents
2900
Donators
70,000
Raised