I’ve made a habit of saying I know how to do something, then figuring it out later. This has led to being called all kinds of names: Content Creator, Copywriter, Art Director and Hybrid. 

These days I am mostly a ‘Creative’ and occasionally a ‘Director’.

As a Creative, I’ve launched Bumble to the Australian market, re-positioned the Seek brand, and won a Cannes Lion for connecting art and tennis. I’ve also been shipped off to London to create a new global platform for ‘McVities’, tutored at AWARD school, named Emerging Creative of the Year by MADC, as well as shortlisted by AWARD for “Creative of the year”.

As a Director, I’ve collaborated with Egyptian artist Moktar on an infrared walkthrough of Al-Duqqi, expressed a queer positive love story with pop singer Okay Angel, as well as made a growing list of ads for the likes of NAB, Bumble, and Lavazza.  

I love coming up with campaign-worthy ideas, and I love making them. 

As long as I’m doing that, I don’t mind what you call me.