Draw attention to Lavazza Tierra's ongoing effots to preserve ecological diversity around the world.
Insight
Without efforts to manage climate change, the food we love would disappear entirely.
Idea
A cook at home meal kit, using ingredients that are under threat of extinction due to climate change.
Our box design used thermogenic ink, causing the illustrations on the box to ‘disappear’ when removed from the fridge. While our recipe copy educated Australians about the climate sensitive nature of the meals they were preparing. The box was fully recyclable and carbon negative.
Cucurbita Moschata with rice salad and ocopa sauce
The core ingredient in this meal is Cucurbita Moschata, a variety of pumpkin. It is incredibly climate sensitive.
In the Peruvian Altiplano, a typically semi-arid region where pumpkins are normally well suited, heavy rains are causing rotting and crop loss, while extended heatwaves are damaging the ripening process.
Northwest into the Ica Valley, Moschata farmed by small land holders have typically relied on groundwater and the slow melting of Andean glaciers – two sources that are quickly disappearing.
Salmon Vatapá with apple, cashew and onion salad
This dish is inspired by one of Brazil’s most-loved meals, Vatapá. Most loved by those in north and northeast Brazil, where many of the dishes have African origins.
Annatto seeds found in this meal come from the Achiote tree. It is an important additive to Caribbean and Latin American cuisine as a mild spice to flavour seafood. Achiote trees thrive in a very particular band of subtropical temperature and rainfall. In a world with increasingly less certainty and regularity in its seasons, flowering trees such as the Achiote now face an uncertain future, with a risk of disappearing entirely.
East African Injera Bread with spiced chickpea
The dip for this Injera bread is made with Ukiriguru Chickpea. This chickpea is a cool season legume. Heat stress during flowering can heavily impact the crop’s ability to fruit, resulting in reduced crops.
Increased likelihood of extended droughts in equatorial and subtropical East Africa can often cause flowers and pods to stunt their growth. At the same time, unexpected high rainfall can cause waterlogging, which can be terminal for crops.
These global climatic impacts leave East African chickpeas with severely diminished food security.